Retrospective Design Thinking
For product planners to CEOs - the idea of placing as much emphasis meeting a customer’s wants as their needs is a powerful one. In this analysis I explore the role that nostalgia has in shaping these wants and provide an easy-to-apply formula that applies across countless industries and product categories for sizing up the opportunity bolster market acceptance by looking backwards as we look forwards.
For product planners to CEOs - the idea of placing as much emphasis meeting a customer’s wants as their needs is a powerful one. In this analysis I explore the role that nostalgia has in shaping these wants and provide an easy-to-apply formula that applies across countless industries and product categories for sizing up the opportunity bolster market acceptance by looking backwards as we look forwards.
For product planners to CEOs - the idea of placing as much emphasis meeting a customer’s wants as their needs is a powerful one. In this analysis I explore the role that nostalgia has in shaping these wants and provide an easy-to-apply formula that applies across countless industries and product categories for sizing up the opportunity bolster market acceptance by looking backwards as we look forwards.